MSc International Business and Marketing

Objectives of the training

• To explore international marketing and access a global, systematic overview of the organisation in its environment.
• To be at the cutting edge of digital marketing and to enable a company to adapt to the perpetual changes of consumption.
• To draw up brand strategies in major international groups for better product longevity and consumer loyalty.
• To become an international marketing analyst and enable a company to open up new markets while controlling risks.
• To become a product manager with a real understanding of international markets and issues.
• To work in export in a major group in the pharmaceutical, luxury, or automotive sectors, etc.
• To combine a high level of skills in strategic management, marketing, and business, with skills previously acquired at ILERI, to access posts of senior responsibility in the international private sector.